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Design Thinking

 
 
 

Design Thinking

"Design Thinking is a human centered, creative approach to problem solving. One that starts with people and ends with innovative solutions tailored to meet their needs" - Tim Brown, IDEO

Design Thinking brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It draws upon logic, imagination, intuition, and systemic reasoning – abilities we all have but get overlooked by other problem-solving practices – to explore possibilities of what could be and to create desired outcomes that benefit end-users.  

Dutch Design Deltas

At Dutch design.school we use the Design Thinking methodology 'Dutch Design Deltas' to guide you through the essential steps of Design Thinking.

Our methodology is based on the intuitive workflow process of a designer. Teams are led through iterative loops which take the participants through the three main levels of a startup. 

The Dutch Design Deltas offer an even balance between creative and analytical methods. More information can be found here: Design Methodology: Design Deltas

 

 

Customer design

Customer design The team steps into the end users’ shoes – not only interviewing them, but also carefully observing their behaviour. Instead of solving the problem as is, the team will find out what the real problem is.

Customer design

The team steps into the end users’ shoes – not only interviewing them, but also carefully observing their behaviour. Instead of solving the problem as is, the team will find out what the real problem is.

Concept design

Concept design Solutions and ideas are concretized and communicated in the form of prototypes as early as possible. Potential users will test them and provide feedback – long before the completion or launch.

Concept design

Solutions and ideas are concretized and communicated in the form of prototypes as early as possible. Potential users will test them and provide feedback – long before the completion or launch.

Business design

Business design The team will focus on market strategy and scaling up. They develop the early adopters and will make the switch towards the mainstream market (crossing the chasm).

Business design

The team will focus on market strategy and scaling up. They develop the early adopters and will make the switch towards the mainstream market (crossing the chasm).

 

The game elements in our methodology motivate teams to (re)define the real problem and formulate the solution with a greater sense of adventure. Different perspectives and experiences consciously flow into the solution process.

 
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Design Thinking tools

 

 

We have collected some of the worlds best Design Thinking tools for you. Think of these tools as a
step-by-step guide to unleashing your creativity, and putting the people you serve at the center of your design process to come up with new answers to difficult problems.

 
 

More Design Thinking...

Design Thinking calls for continuous feedback between the design team and the end-users. Design Thinkers step into the users’ shoes – not only interviewing them, but also carefully observing their behaviours. Solutions and ideas are concretized and communicated in the form of prototypes as early as possible and tested by potential users so they can provide feedback – long before the completion or launch.

Design Thinking may help organisations to become more comfortable with the ’fail fast -learn fast’ approach which helps to manage the risks associated with innovation projects and complex challenges.

Design Thinking was developed by David Kelley, Stanford professor and founder of the renowned design agency IDEO in Silicon Valley, and is strongly influenced by Professors Terry Winograd and Larry Leifer at the d.school at Stanford University. 

 

Three important factors that make Design Thinking successful:

 

Radical collaboration

Innovations and answers to complex situations are best generated in multidisciplinary teams. A variety of professional backgrounds & curiosity and openness for different perspectives are the foundation of the creative working culture.

Mindful of process

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At Dutch design.school we use the Design Thinking methodology
'Dutch Design Deltas'. More information you find at Design Methodology: Design Deltas

Bias toward action

A team needs optimal spatial conditions so that it can develop its creative process. These include flexible, movable furniture, sufficient space for whiteboards and presentation surfaces, as well as materials for prototyping, such as LEGO® bricks, fabrics and craft materials.