Empathize with end-users, find deeper insights and learn how to create sustainable, customer-centric solutions for nagging problems in today’s fast changing environments

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Our new fast-track

The training fee is € 2.999,-. We have made a group arrangement for all drinks, lunches, dinners and a 5 nights stay in the Netherlands, which will cost you additionally € 750,-. So the total costs amount to € 3.749,-
(excluding VAT).

Be there!

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Fast-Track Design Thinking: a compact five-day crash course

This program is designed for people that aim to learn and experience design thinking but don't have time to spend on a four-months innovation expedition.

In five days, facilitated by experienced coaches, you take a deep dive into the method design thinking and you discover what it needs to sow a culture that fosters innovation & entrepreneurship.

During the varied course you and your team thoroughly work through all phases of the design thinking process, using a real-life case. This practical experience is complemented by specific master classes e.g. on innovation culture, customer empathy, agile methods in general or learnings from start-ups as well as exercises for personal reflection.

Wat nog meer?

What is your take-away?

  • Experiencing design thinking (process, tools, methods)

  • Ability to develop need-based solutions for complex problems

  • Deeper empathy and better understanding for end-users

  • Enhancement of your own creative and entrepreneurial capabilities

  • New insights on how to successfully facilitate workshop

  • Ability to facilitate innovation workshops.

This program gives you far more than a basic introduction to design thinking, it offers you the possibility to connect and stay in contact with like-minded innovators and entrepreneurs.


How does it work?

This training is designed to introduce the participants to design thinking. During the training we guide you step by step through the different phases of the Dutch design.deltas. The method is based on the intuitive working method of designers and start-ups. It helps to reach quicker results with lower development costs and a stronger focus on customer needs. The bases of this method is the “WHY?”.

The results are impactful solutions for complex challenges and problems.

1. Wake-up/Customer Design

In this part, intuition, refection and analysis are key. The participants learn how to dig deep, to see the customers in a new light, to discover the true needs of them (and other stakeholders) and detect the core of the problem.

2. Start-up/Concept Design

This is the creative part of the training the participants learn how to facilitate the ideation process, to transform the central problem into ideas and to convert these in concepts/business models. They learn how to develop prototypes and experiment how to test these with the target group. At the end, the groups prepare a pitch focused on the product/market fit.

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And last but not least!

The training location will be in a European city center so you and your team have the possibility to go out and interview customers for your project. We often provide a real-life case but if you or your company struggle with a specific challenge that you want to find a solution for, please feel free to let us know. Together, we can discuss whether we can use it as an alternative case during the course.

During the training we provide you with lunch, snacks as well as drinks.

The participants and us often meet up privately for dinner as well, as this is a great opportunity to get to know each other even better and talk things through in a relaxed atmosphere.


Register below for this Fast-Track training in Design Thinking

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Benjo van den Boogaard